CONTACT
+44(0)7393801168
London
ahatkinson@gmail.com
linkedin.com/in/ahatkinson
PROFILE
15+ years experience across
global tech, finance,
manufacturing and services.
Expert in building strategic
communication functions from
scratch, crafting compelling
messages that connect global
teams to mission, and partnering
with leaders through growth and
transformation.
An intrepid AI explorer, happiest
at the intersection of
communication, technology, and
human connection.
Looking for my next leadership
role at a deeply mission-led
company, doing what I do best —
partnering with leaders to
execute on their vision, deliver
business outcomes, and nurture
a culture of excellence through
storytelling.
US/UK dual citizen: North
Carolinian turned Londoner.
EDUCATION
M.A. Internal Communication
Management
Kingston University
London
2015
B.A. Journalism & Public
Relations
University of North Carolina
Chapel Hill
2006
AMANDA ATKINSON
Strategic Internal Communications & Culture Leader
Interim Global Head of Internal Communications &
Communication Strategy Consultant
Create Connect Ltd, (Director, self-employed)
2023 – Present
● Set up my own company to take on strategic interim leadership work,
while very thoughtfully seeking out my next big challenge. During this
period, I’ve taken on two global contract roles:
● (Aug 2025 - Present): Global Head of Internal Comms, Science
Based Targets initiative (SBTi)
‐ Built internal communications and collaboration infrastructure from
the ground up at a 200-person climate science scale-up, with a
globally dispersed, mostly remote workforce across 15 countries—
introducing new tools, rhythms, and channels.
‐ Partnered with a new CEO to embed a bold new strategy, drive global
alignment, and communicate complex change across diverse
audiences—from PhD-level scientists to corporate sustainability
teams.
‐ Translated complex technical concepts—from climate science
methodology to product standards—into clear, compelling
communications that balance scientific integrity with accessibility.
‐ Led a data-first approach from day one, using engagement metrics
and pulse surveys to drive evidence-based recommendations—lifting
communication satisfaction scores from 18% to 75% in under seven
months.
‐ Designed and delivered the organisation's annual global all-staff
offsite, overseeing content, design, logistics, and budget—achieving
94% positive feedback and 80% strategic alignment scores.
Highlights (so far!): Transformed Slack from informal chat to full-scale
knowledge repository, collaboration platform, and culture engine—lifting
daily active users from 28% to 80%. Leading complex internal alignment
on the launch of the Corporate Net-Zero Standard V2.
● (2023-24) Global Head of Internal Comms, GKN Automotive
- Enabled commercial transformation at a global automotive
manufacturer (25k employees, 19 countries) pioneering electric drive
systems and sustainable production innovation in the lead up to its
acquisition by Dauch.
‐ Advised CEO and exec team on strategic messaging through
significant business change, delivering 40 executive communications
and supporting 5 global events across a 12-month period.
‐ Created a technical innovation narrative that translated complex
engineering advances and R&D developments for diverse audiences,
achieving average content engagement of 72% across global channels.
Highlights: Re-launched internal brand and intranet, increasing active
users by 30% within 1 quarter; piloted an AI-powered employee
engagement app for frontline teams across 4 sites; led a
reputation-defining sustainability campaign.
Senior Director, Head of Employee Communication
& Engagement, EMEA
Salesforce, London
2016 – 2023
● Built EMEA Employee Comms function from a solo role to a team of
15+, supporting 20,000 employees across 20 countries through revenue
growth from under $1B to over $7B—expanding scope to include
events, employer brand, and volunteer programs.
WHAT I BRING
Function-building at scale
I build from scratch and make it
stick. From solo to 15+ team at
Salesforce; ground-up
infrastructure at SBTi.
Executive partnership
Partner to CEOs and C-suite
through growth, transformation,
and crisis. I write with them, not
just for them.
Cutting through complexity
From climate science to financial
services to new-to-market
products. I find the human story
inside the detail.
Naturally global mindset
US/UK dual citizen. Career
spanning four continents' worth of
audiences, cultures, and time
zones.
AI-enabled communication
I don't just talk about AI; I use it.
Embedded into planning, content,
and analytics.
Data-led impact
I use engagement analytics and
people data to diagnose problems,
demonstrate impact, and make
the case for investment.
CONTINUING EDUCATION
Transforming People
Strategy with Data Science
Cambridge University Judge
Business School
(8-week program 2025)
CS50 Computer Science
Harvard University online
course (current study)
CURRENTLY CONSUMING
Technofeudalism: What Killed
Capitalism
Yanis Varoufakis
Works in Progress (Stripe Press)
● Delivered strategic communications that drove commercial alignment
and scaled with rapid growth across diverse markets, partnering with
Salesforce's first regional CEOs to connect employees to customers,
strategy, and mission, consistently achieving engagement rates
exceeding 90%.
● Delivered a portfolio of high-impact events—Town Halls, Sales Kickoffs,
and Leadership Summits—managing end-to-end content, logistics, and
budgets of up to £2m annually across 20 countries.
● Led communications for three major M&A integrations—Slack, Tableau,
and MuleSoft—alongside works council engagement, market
transitions, and restructuring, maintaining clarity and trust through
sustained change.
● Introduced creative formats and AI-powered tools to drive engagement
and automate execution, including responsive comms journeys for
onboarding, goal-setting, and wellness that reduced manual
production time by an estimated 60%.
● Oversaw EVP campaigns and award submissions, with Salesforce
consistently recognised as the #1 Best Workplace in the UK, France,
Germany, and Spain.
Highlights: Being a strategic partner to Salesforce's first regional CEOs
through a period of extraordinary growth and transformation. Building a
team culture that attracted top creative and technical talent—with most
headcount funded through cross-functional business cases, not central budget.
● Served as lead Business Communications advisor to global senior
leaders in financial services, including the CEO and CTO of NatWest
Markets, delivering executive visibility programs, campaigns, and
change communications across a 4-year tenure.
● Co-led communications for the 2015 global restructure of Corporate &
Institutional Banking—the largest transformation in the bank's history
—reaching 25,000 colleagues across multiple markets with a program
that balanced scale with empathy.
● Oversaw restructuring of the US Communications and Marketing
function during a 6-month secondment to Stamford, CT.
Highlight: Winning a European Excellence in Communication Award with
my team for outstanding change communications — recognised for matching
execution at scale with genuine human dignity.
Internal Communication Manager 2010 – 2012
BNP Paribas Immobilier, London